Facile.it

The problem

Facile.it operates Italy’s leading consumer credit brokerage network, with more than 300 collaborators across physical stores and tens of millions of euros brokered each year. At this scale, software needs to support every application reliably, from first contact to contract signature.

The infrastructure existed, but much of the process remained paper-based. Documents were printed, signed by hand, scanned and re-entered into the system. Every manual handoff slowed applications, increased administrative work and delayed commission payouts. Across the entire network, that friction consumed working hours and eroded margins.

The approach

I joined Facile.it in 2017 as a QA Specialist. Within a year, I moved into product management and shortly afterwards became the company’s first Product Manager, building a function from scratch that had not previously existed.

The project started with one rule: measure success through adoption, not the number of features released. A paperless process that nobody uses does not change how people work. I built an iterative roadmap, releasing incremental modules and measuring the network’s response. I spent weeks in the stores alongside the brokers, observing how they managed applications and sales and testing every decision against their day-to-day work.

My QA background gave this process structure. Incomplete data, unexpected edge cases and urgent requests from stores were addressed before release through rigorous acceptance criteria and continuous field validation.

This work produced a B2B platform covering the entire credit lifecycle: opportunity workflows, application processing, document management, electronic signatures and algorithmic commission calculations. The platform became the network’s primary tool and one of Italy’s first end-to-end digital solutions for B2B credit.

The result

The paperless workflow reached 80% adoption within the first two months and generated approximately €150,000 in annual savings. As part of the same initiative, conversion on consumer credit proposals increased by 25% compared with the same period in the previous year.

The end-to-end invoicing automation reduced manual work by 70%, generating an additional €120,000 in annual savings and accelerating commission payouts. The two figures remain separate: the first result comes from digitizing the document lifecycle, while the second comes from automating back-office activities.

After the signing suite was extended across business units, it increased the conversion rate for utility contracts by 90%, grew weekly sales by 85% and reduced operating costs by 25%.

As I moved from QA into product leadership, these metrics shaped how I evaluate my work: through actual adoption and margin recovered for the business, rather than tickets closed.